La Casa Del Formaggio Makes Branding Leap
October 2011
South Australian fresh Italian cheese producers La Casa Del Formaggio are in the midst of revamping their corporate image. The brand, known for its “classic Italy” feel, will now shift to a deeper, richer overall look that promotes the core values of the company. The new packaging features bold sepia photos that depict the company’s traditional, handmade process. Select products’ tubs will give keen insight into the founding family’s story and share the journey they have taken to become the well-loved national brand that they are today.
Rosa Cicchiello’s ricotta making started as not much more than a hobby, but it has launched the Cicchiello family into a spot as a major player in the Italian cheese industry in Australia. Gerardo and Rosa married and immigrated to Australia from Italy in 1964. After opening a continental shop in an Adelaide suburb, Rosa began to cook homemade ricotta in the back kitchen and sell it over the counter. The popularity of her cheese was overwhelming and it inspired the Cicchiellos to focus solely on the “formaggio” (cheese) of their home country. La Casa Del Formaggio opened its doors in 1988 and has been growing at an exponential rate since. “We wanted to reflect that we are a genuine family business that remains true to our heritage. We have found that customers always react positively to the family, traditional, handmade and authentic aspects of La Casa Del Formaggio, so we wanted to reinforce it with our branding,” says Managing Director and son of La Casa Del Formaggio’s founders, Claude Cicchiello.
The same great products will feature new packaging starting in October 2011.
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