News / Editorial

Are you using South Aussie Cheese? New TV ad

Are you using South Aussie cheese? Are the ingredients in your day, SA?  Two important questions that the new La Casa Del Formaggio/Drakes TV ad asks.  Premiering in November 2021, we are proud to take part in this new TV commercial campaign with Drakes Supermarkets. These ads over the years have become iconic in South Australia, and highlight the importance of supporting local.


Like La Casa Del Formaggio, Drake’s Supermarkets has an incredible growth story, born of humble South Australian roots. In 1974 Roger Drake purchased his first supermarket, A three-laned store named Jack & Jill’s which employed only four staff. Today, Drakes Supermarkets is the largest independent grocery retailer in Australia and specialises in supermarket retailing.


La Casa Del Formaggio has almost our entire range available at the fine Drakes outlets across South Australia. Roger Drake and his team have supported La Casa Del Formaggio in our 33-year history, by ranging our products, supporting our new product launches and helping to make our cheeses widely available.



It’s together we ask: “Are you using South Aussie Cheese?”